Management Sciences Group
Our Strategy Products
MSG offers methodologies and tools for developing and executing strategy. Our products cover the needs of our clients in areas such as category, brand, consumer, shopper, channel, customer, and supply chain.
Branding for business growth
Answers the important questions that marketers face regarding to their brands:
How effective are our branding efforts? Do our media and communication efforts engage & persuade the consumer?
How do we ensure success at the points of awareness, purchase & consumption? How do we build and maintain competitiveness and brand equity? How do we sustain the relevance of the brand and sustain momentum for growth?
Our brand tools are designed to create value propositions, brand positioning, brand identity, brand architecture, targeting and marketing support strategies.
Winning in shopper marketing
Deep understanding of shopper profiles, shopper behavior and the underlying shopper missions, choice drivers and decision processes.
Examining the pre-purchase, in-purchase and post-purchase behavior and processes of the shopper.
Establishing the experiential triggers to maximize competitiveness at the point of purchase.
Roadmap for profitable channel strategy
Achieving competitive advantage in channel strategy and execution:
Tools and processes for finding space to grow by ensuring you get to market competitively and profitably, with the right products, in the right channels, to the right buyers, at the right prices. The key elements are:
Channel architecture, performance diagnostics, alternative channels, opportunity discovery, strategic choices, execution programmes
Supply chain analytics and strategy
Performance analytics and tools for developing and executing supply chain strategy:
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Avoiding value destruction (eliminating losses, waste, non-value adding activities)
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Active value creation (recognizing opportunities, ensuring profitable execution)
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Building and maintaining capability and capacity
Winning in consumer marketing
Our consumer tools and methods help you to a deep understanding of how your brands fit in with ever-changing consumer preferences and lifestyles, and how this knowledge can be turned into a strategy to exploit opportunities and map out future growth. We believe in evidence-based strategy development, founded on rigorous research and clarity of insight. Insights derived from deep-diving into ...
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Consumer profiles
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Consumer needs and choice drives
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Consumer behaviour
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Consumer lifestyles and the consumption environment
Product strategies for competitive advantage
Tracking the competitiveness and effectiveness of executional activity in category management and at the point-of-purchase:
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Optimal range analysis
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Distribution and coverage
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Effectiveness of display and position
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Inventory planning and out-of-stocks
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Adherence to planograms and stock models
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Pricing and list-price adherence
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Presence and quality of promotions and POS materials
Winning in customer strategy
Achieving competitive advantage in customer strategy and management:
Customer value analysis and identification of the sources of value- growth potential as well as the sources of value destruction.
Crafting a differentiated position in customer experience
Deploying the brand core values in customer relationships
Engagement with customers that pays off with real commercial benefits
Workshop facilitation tools
Tools and techniques for leading and facilitating workshops to develop marketing and selling strategies covering: brand, portfolio, point of purchase, customer and supply chain.
Our workshops are designed to discover opportunities, generate ideas, and make decisions within a structured, creative team environment, facilitated and guided by experienced consultants.