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INSIGHT SERVICES

Insights and beyond.... Insights should identify opportunities to grow your business. Finding space to grow requires strategy. Our services will yield insights into your markets and customers to help you build the best possible strategy for your business i.e. establish Strategic Advantage; and we will also help you to execute that strategy perfectly i.e. sustain Competitive Advantage.

CONSULTING SERVICES

Identifying space to grow... Our services will assist you to pursue your vision to grow your business. We will help to maximize the value-creating potential of your products, services and brands, whilst identifying and minimizing the sources of value destruction in your business.

MARKETING SCIENCES

Evidence-based strategy through scientific rigor....

 

Our insight and consulting services are supported by proprietary techniques and tools designed to yield insight, develop strategy and facilitate workshops. Our rigorous scientific and statistical approach is based on leading edge diagnostic capability, to provide real benefits for your business.

 

 

ASSESSMENT SERVICES

We have an array of assessment tools and analytics for decision support and business process analysis. Our methodologies provide end-to-end analysis of:

 

  • strategic thinking

  • business planning

  • process effienciency

  • executional capability

 “Insight is a cognitive revelation that inspires ideas for verifiable strategic advantage and executable competitive advantage”

 “Strategy is a plan of action designed to achieve an objective”

Insight is the  companion to strategy.

The diversified INSIGHT and CONSULTING services offered by Management Sciences Group:

 

 

STRATEGY DEVELOPMENT

 

  • Market structure analysis

  • Market segmentation

  • Product portfolio

  • Brand architecture

  • Brand targeting and positioning

  • Go-to-market strategy

  • Channel architecture

  • Category strategy

  • Shopper marketing

  • Strategy diagnostics

 

 

STRATEGY EXECUTION

 

  • Innovation

  • Customer retention

  • Brand Momentum

  • Customer engagement

  • Distribution analytics

  • Sales and field management

  • Salesforce evaluation

  • Point-of-buying execution

  • Pricing analytics

  • Commercial diagnostics

 

 

CUSTOMER STRATEGY

 

  • Service quality management

  • Touch-point evaluation

  • Customer value analysis

  • Customer experience analysis

  • Customer relationship analysis

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