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CONSULTING SERVICES

Identifying space to grow... Our services will assist you to pursue your vision to grow your business. We will help to maximize the value-creating potential of your products, services and brands, whilst identifying and minimizing the sources of value destruction in your business.

 

MSG provides strategy and executional consulting services in:

 

BRAND

 

Identifying the brand's core values and marketing platforms; formulating the value proposition; developing the positioning for the brand; defining its target market; working up to a brand blueprint.

CATEGORY & PORTFOLIO

 

Defining the category boundaries; identifying competitive set and competitive SWOTs; identifying growth opportunities; establishing a coherent product portfolio and brand architecture.

 

CONSUMER

 

Identify gaps and opportunities through insight into consumer segments, consumer culture, lifestyles and behavior; identify key exploitable needs and behaviors; craft the desired consumer experience; identify and design the most profitable engagement strategies.

 

SHOPPER

 

Identify opportunities through insight into shopper culture, decision processes and behavior; define the most promising shopper missions; target the key shopper archetypes; craft the desired shopping experience; design a relevant and achievable shopping environment; design the most profitable engagement strategies.

 

CHANNEL

 

Design a coherent channel architecture; determine the current competitive position and SWOTs; examine the current commercial and financial position; identify exploitable and profitable opportunities; design an appropriate and profitable service model; working up to a channel blueprint.

 

CUSTOMER

 

Customer value diagnostics and strategy; define a differentiated customer experience through touch-point engineering and engagement strategies; build customer loyalty and manage churn; working up to a customer blueprint.

 

SUPPLY CHAIN

 

Quantify market, universe and population sizes; identify current go-to-market structures; determine competive distribution and SWOTs; identify and measure the significant product flows; conduct commercial diganostics; assess current and possible distribution models; assess distributors; examine the efficiency of inbound logistics; conduct inventory management SWOTs; define the best possible warehousing, distribution and logistics infrastructure; identify exploitable growth opportunities; design the most profitable supply chain and go-to-market strategies.

The diversified INSIGHT and CONSULTING services offered by Management Sciences Group:

 

 

STRATEGY DEVELOPMENT

 

  • Market structure analysis

  • Market segmentation

  • Product portfolio

  • Brand architecture

  • Brand targeting and positioning

  • Go-to-market strategy

  • Channel architecture

  • Category strategy

  • Shopper marketing

  • Strategy diagnostics

 

 

STRATEGY EXECUTION

 

  • Innovation

  • Customer retention

  • Brand Momentum

  • Customer engagement

  • Distribution analytics

  • Sales and field management

  • Salesforce evaluation

  • Point-of-buying execution

  • Pricing analytics

  • Commercial diagnostics

 

 

CUSTOMER STRATEGY

 

  • Service quality management

  • Touch-point evaluation

  • Customer value analysis

  • Customer experience analysis

  • Customer relationship analysis

 “Insight is a cognitive revelation that inspires ideas for verifiable strategic advantage and executable competitive advantage”

Insight is the  companion to strategy.

 “Strategy is a plan of action designed to achieve an objective”

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